The Lion's Share Fund
Rob Janoff talking about designing the infamous Apple Logo
Real Handful by Midday
Traffic Folding Ad by Forsman & Bodenfors
Hyundai - Anatomy Lesson by Z+ /Innocean
BLOCK OUT THE CHAOS: WORLD LEADERS by Cheil Worldwide, Hong Kong
Occasional Ad by Spotify In-House
The (un)Clean Air Act by McCann London
Highlight the Remarkable by DDB Group Company
While at the D&AD Festival in London, I attended a talk by Boaz Paldi from the United Nations Development Programme about how advertising can make a real difference to our wildlife. Lions appear in a lot of different adverts, they signify a lot of different qualities such as strength, pride and luxury. 20% of advertising globally uses animals, while 9 out of 10 of the animals used are either endangered or threatened. We have lost 60% of our wildlife since 1970. Consumerism is thriving, while wildlife is dying.
Today, 1 million species are at risk of extinction. The United Nations is saying, we need to do something about this.
Introducing: The Lion's Share Fund
Offers an innovative solution. A simple way for companies and consumers to get involved and become a part of the solution and together have a huge impact on our world.
This is an agreement with advertising agencies where 0.5% of their media spend goes to the wildlife that they use in their adverts. If the Lions Share can get the top 10 advertising agencies agree to join forces with the Lion's Share, this would raise $47 million per year.
In return, the money gets used across the world to save wildlife and biodiversity. Last year, $600 billion was spent on advertising. All use of animals counts even CGI, cartoons or a birds in the background. However, animals in logos like the Lacoste crocodile don't count.
This concept has only been running for 9 months and was originally thought of by a man from Finch Advertising in Australia. Already, they have the large advertising agency Mars on board as well as Sir David Attenborough as an ambassador for the conservation. The movement already had over 10+ million followers online.
The organisation is now a fully functioning conservation fund. Their motto is conserving hope as while the planet is changing at such an alarming rate, they can conserve our hope if we ACT NOW.
Boaz Paldi talking at the D&AD Festival 2019.
Recently I've been working on a packaging design project about bird seed. It has encouraged me to look at all different types of packaging, here are some that I have been loving.
I love the bright and vibrant colour schemes to this packaging and the illustrations around the edges of the ingredients that are inside is a beautiful detail.
A sweet and vibrant range of popcorn, I really like the use of illustration on these packs.
Innocent smoothies have always taken extra care in their packaging and even add jokes to the little details of the pack. It's really clever how they bring humour and social awareness to the brand. For example below is a photo with knitted hats on each of the bottles. From this range, for every one bought, 25p is donated to Age Uk and so far they have almost donated £2.5 million pounds. How amazing!
Graze is a healthy snack range that you subscribe to and it is delivered to your home, hence the shape and size of the box. Through the use of colour and illustrations they've made it a fun and exciting product.
Birds & bees.
Birds & bees is a beautifully designed bird seed range I came across while researching for my project. I like how the colour schemes work both, individually and together. The illustration shapes work so well and I like how the label is made to look like a little sign, a simple trick but fits with the design so well.
Wagg is another brand that I came across while researching, I love the colours again, they're so vibrant and give the whole brand a very playful feel, which really suits a pet food range.
Papergang is a delivery focused stationary service. Its colourful, fun and each edition is designed differently.
I am a Graphic Designer and graduate from Nottingham Trent University. This blog is to document my work, inspiration and general things that interest me.