VICKI SISMORE
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Hi, I'm Vicki, I am a Graphic Designer specialising in Branding, Packaging and Illustration design.

Ben and Jerry's climate change ice cream campaign...

2/2/2020

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Ben and Jerry's have created a range of ice cream that highlights climate change in an innovative way to get people thinking. They use ice cream as a very apt metaphor for the planet by saying that
​'If it's melted, it's ruined'. 
The new flavour, called Save Our Swirled, an anagram for SOS as featured on the lid. Is a range that aims to get people thinking about climate change.
Ben & Jerry's know that the emissions that come from producing ice cream are high, each pint of ice cream makes 2 lbs of greenhouse gasses. So they're trying to do everything they can to keep their emissions down, as well as making a change for others.

'We have the tools we need, we just need to do it.'
Ben & Jerry's appreciate there's still work to be done, they are working with climate activists Avaaz to encourage people to sign a petition to take stronger action against climate change. Avaaz is working towards 100% clean energy by 2050.
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Information and images from:
​https://mashable.com/2015/05/28/ben-jerrys-climate-change-flavor/?europe=true
https://www.benjerry.com/values/issues-we-care-about/climate-justice/polar-ice-caps-melting
https://www.benjerry.co.uk/values/issues-we-care-about/climate-justice
https://www.fastcompany.com/90188065/why-ben-jerrys-has-a-corporate-activism-manager
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    About me
    I am a Graphic Designer and graduate from Nottingham Trent University. This blog is to document my work, inspiration and  general things that interest me.

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