 Ben and Jerry's have created a range of ice cream that highlights climate change in an innovative way to get people thinking. They use ice cream as a very apt metaphor for the planet by saying that 'If it's melted, it's ruined'. The new flavour, called Save Our Swirled, an anagram for SOS as featured on the lid. Is a range that aims to get people thinking about climate change. Ben & Jerry's know that the emissions that come from producing ice cream are high, each pint of ice cream makes 2 lbs of greenhouse gasses. So they're trying to do everything they can to keep their emissions down, as well as making a change for others. 'We have the tools we need, we just need to do it.' Ben & Jerry's appreciate there's still work to be done, they are working with climate activists Avaaz to encourage people to sign a petition to take stronger action against climate change. Avaaz is working towards 100% clean energy by 2050.      Information and images from:
https://mashable.com/2015/05/28/ben-jerrys-climate-change-flavor/?europe=true https://www.benjerry.com/values/issues-we-care-about/climate-justice/polar-ice-caps-melting https://www.benjerry.co.uk/values/issues-we-care-about/climate-justice https://www.fastcompany.com/90188065/why-ben-jerrys-has-a-corporate-activism-manager
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About me
I am a Graphic Designer and graduate from Nottingham Trent University. This blog is to document my work, inspiration and general things that interest me. Archives
February 2021
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